PERSPECTIVES OF DEVELOPMENT OF THE ORGANIZATIONAL AND LEGAL MECHANISMS OF PUBLIC MANAGEMENT IN SOCIOECONOMIC SPHERE AND DIGITALIZATION

Abstract

The article provides a comprehensive scientific substantiation and study of organizational and legal principles and mechanisms of public management of socioeconomic risks in the context of digitalization. Emphasis placed on the fact that in complex modern state and social processes, as well as relations in the field of economic and entrepreneurial activities, it is difficult to imagine their functioning without the use of information and digital technologies, because their use has facilitated and even changed various areas of business and respectively management processes in the field of business administration. To date, in the scientific literature there are studies on such a phenomenon as digitalization, which are mainly descriptive in nature and relate to various areas of modern society, including the consequences of digitalization for modern society, directly at the enterprise level, the impact on enterprises of various fields. As well as the issue of digitalization of various sectors of the economy. Instead, the concept of "digitalization" and its place in the processes of business administration of business structures and socio-economic relations is becoming increasingly important. It concluded that the management and business administration of the business structure in the digitalization of society should have a number of specific features, in particular, the entrepreneur should, taking into account modern technologies, become a story customer-oriented to the business structure. At the same time, customer orientation in the traditional economy and digital economy is of different nature: inthe traditional economy, managing customer needs in the company as a whole, and in the digitalization of the economy  the needs of a particular consumer; as channels of advancement in the traditional economy are mainly offline communications, and in the digital economy digitalization elements of public administration. The transition to customer orientation in a digital economy is an important management process that requires changes not only in individual business processes of business structures, but also in the work of the whole organization, certain adjustments must be made to the business administration of the business structure in general.