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http://repositsc.nuczu.edu.ua/handle/123456789/12411| Title: | The influence of political advertising on social and economic security in Ukraine |
| Authors: | Olena Akhmedova (1), Yuliia Kharlamova (2), Kyrylo Husarov (2), Viktoriia Shvedun (2) |
| Keywords: | economic security in Ukraine |
| Issue Date: | 20-Nov-2020 |
| Publisher: | Public Administration in the 21st Century: Problems and Development Prospects. 20 November 2020 Article 40 DOI: 10.5281/zenodo.4277960 |
| Citation: | Public Administration in the 21st Century: Problems and Development Prospects. 20 November 2020 Article 40 DOI: 10.5281/zenodo.4277960 |
| Series/Report no.: | Article 40 DOI: 10.5281/zenodo.4277960; |
| Abstract: | The influence of political advertising on social and economic security in Ukraine is investigated in the article. In particular, the research of general characteristics of political advertizing as a key factor of social and economic security is carried out. The analysis of advertizing expenses of political parties concerning the impact of political advertising expenses on the state budget is carried out and the grouping of political parties on advertizing expenses is made. It is shown that political advertising has a negative influence on social and economic security as a result of massive psychological impact on citizens and overload of spending of budgetary funds. The following measures are proposed for increasing of the level of social and economic security of political advertising: adaptation of political advertising technologies to contemporary social attitudes in society; reducing of budgetary expenses on political advertising and attraction more financial resources from commercial entities; using less aggressive methods of psychological influence in political advertising |
| Description: | Political advertising has a significant impact on social and economic security because it determines the characteristics of people's behavior during the election campaign and, accordingly, the trajectory of society's development in the future. The main purpose of political advertising is changing of political behavior of society or its part within political choices. Political advertising by its principles and functions is a set of specific forms and methods of non-personal representation and promotion of political forces, ideas and practices that contribute both to change of society as a whole and to achievement of individual political goals. Political advertizing is not directed on profit receiving; therefore, it is non-commercial one, along with social and confessional advertizing. At the same time, political advertizing uses the same means, as commercial one does. They are distinguished only by the purposes. The change in consciousness and behavior of public groups concerning advertizing object is the strategic purpose of any political advertizing. Political advertizing has a considerable potential of impact on mass consciousness thanks to its variety, laconicism and emotionality as well as the commercial one. |
| URI: | http://repositsc.nuczu.edu.ua/handle/123456789/12411 |
| Appears in Collections: | Кафедра управління та організації діяльності у сфері цивільного захисту |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kharlamova Web.pdf | 493,24 kB | Adobe PDF | View/Open |
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