MECHANISM OF THE FORMATION OF EXPORT POTENTIAL OF AGRICULTURAL ENTERPRISES UNDER CONDITIONS OF EUROPEAN INTEGRATION PROCESSES

Abstract

The study examines the mechanism of state policy in the field of foreign trade in the main groups of agricultural goods in the context of European integration. It reveals the issue of production and export potential of agricultural enterprises. The research presents the results of the study of the volumes of the used export quotas of the European Union. It determines that the state policy of increasing the export potential of agricultural enterprises of Ukraine in the context of European integration is implemented through the following components of the mechanism: diversification of agricultural products, improvement of sales channels, intensity of the development of new markets and strengthening positions in old markets. Also, the implementation of these approaches in public administration contributes to the entry of agricultural enterprises to the world associations and the creation of joint ventures for the production and processing of competitive products with its subsequent implementation in the markets of partner countries. As a result, there is an exchange of experience in foreign management and implementation of modern technologies by the entities of the national economy, increasing their competitiveness.