FEATURES OF PUBLIC MANAGEMENT OF THE CULTURE SPHERE IN THE CONTEXT OF MODERN SOCIO-CULTURAL STRUCTURE OF SOCIETY

Abstract

The article concludes that the source of renewal of the coming sociocultural system is innovation in science, culture, education, ethics and ideology. The main determinants of the sociocultural system are considered, which in principle determine the specifics of state cultural policy and the features of the mechanism of public management of the culture sphere. It is noted that the fundamental basis of the sociocultural system emerging is the paradigm of integralism, positioned as an epoch-making innovation of the first half of the 21st century. It is noted that the vector of transformation of modern society implementation is impossible without defining high goals and ideals, scientifically substantiated and adopted by generations of Ukraine in the 21st century. It is concluded that a new ideology is needed that meets the real conditions and value system of a humanistic noospheric post-industrial society. The main directions and instruments of public management in the field of culture have been identified. Culture is characterized as a complex multifunctional and multi-level system with a high ability for selforganization. It also describes the relationship between state and culture related to the socio-economic and administrative characteristics and capabilities of the country. It is said that one of the most important tasks of the state is to create conditions for the development of cultural processes and the use of organizational, financial and legislative levers in promoting the creation of a cultural environment of a new quality. It is noted that the focus on traditional folk culture is a noticeable feature of the modern sociocultural process. It is emphasized that the basis of public management of the cultural sphere is the constitutional principle of the priority of human rights and interests, which is decisive for the activities of all government bodies, organizations, institutions and enterprises.